Building a Predictable Outbound Sales Machine for robomate
A case study on optimizing outbound sales strategy to drive measurable growth
47
appointments booked
471
leads generared
Industry
IT Services and IT Consulting
Headquaters
Kyiv, Ukraine
Company Size
1-10
robomate specializes in Robotic Process Automation (RPA), helping companies streamline operations and reduce costs while enhancing service quality. They partnered with Growth Effekt to implement a sustainable outbound sales strategy to connect with key decision-makers, boosting outreach effectiveness and engagement.
The Challenge
robomate needed to overcome specific outreach challenges to scale its growth:
Difficulty in reaching and engaging CEOs and founders across the Nordics
Low meeting conversion rates due to lack of segmentation
Desire for a systematic approach to manage leads and optimize productivity
Growth Effekt’s goal was to build a predictable outbound system to support robomate’s growth, with a strong focus on productivity and measurable engagement.
Our Approach
Onboarding Workshops
Our collaboration began with workshops to identify robomate’s Ideal Customer Profile, create tailored message sequences, optimize LinkedIn profiles, and design a conversation flow. This foundation set the stage for efficient and targeted outreach.Dedicated Campaign Management
A dedicated Campaign Manager provided regular support, including weekly review meetings to ensure alignment with robomate’s evolving sales goals.Enhanced Outreach with Growth Effekt’s Software
Leveraging Growth Effekt’s Outreach Engagement Software, robomate streamlined prospecting, tracked engagement, and utilized data-driven insights to make informed outreach decisions.
Solutions Implemented
Message Sequencing: Tailored messages to resonate with CEOs and founders, achieving a 28% response rate.
LinkedIn Profile Optimization: Improved robomate’s visibility and credibility on LinkedIn, leading to higher engagement.
Workflow Development: Developed efficient workflows, reducing time spent on lead management by up to 80%.
Weekly Campaign Review Meetings: Ensured data-driven adjustments to maintain high levels of engagement and conversion.
Results
131 Conversations Initiated: Established engagement with decision-makers in the Nordics.
471 Prospects Added: Expanded robomate’s network with qualified leads.
47 Introductory Meetings Scheduled: Enabled targeted discussions that aligned with robomate’s consultative approach.
28% Response Rate Achieved: Demonstrated effective targeting and message alignment.
Productivity Gains: Each team member saved approximately 20 hours per month, refocusing efforts on strategic activities.
Client Testimonial
"We were most pleased with Growth Effekt’s client-oriented approach! Their tailored strategies have had a tremendous impact on our outreach effectiveness."
— Oleksandr Boiko, CEO at robomate
Conclusion
By partnering with Growth Effekt, robomate achieved a sustainable and productive sales pipeline, reaching its ideal audience and improving overall outreach effectiveness.
