Building a Predictable Outbound Sales Machine for apc-tec GmbH
A case study on optimizing outbound sales strategy to drive measurable growth
appointments booked
20
leads generared
851
Industry
Industrial Automation
Headquaters
Limburg, Germany
Company Size
1-10
With over 15 years in industrial 3D printing and additive manufacturing, apc-tec GmbH offers full-service solutions from concept to delivery, focusing on precision and speed. Partnering with Growth Effekt, apc-tec aimed to strengthen its outbound sales approach to drive engagement with high-level decision-makers in the medical equipment sector.
The Challenge
apc-tec needed a scalable outbound strategy to address challenges in reaching and converting leads:
Engaging qualified C-suite and production leaders in the medical equipment industry
Low conversion rates in the existing outreach approach
Inefficient workflows affecting lead management and productivity
Growth Effekt’s mission was to build a predictable sales machine to support apc-tec’s growth, focusing on segmentation and data-driven decision-making.
Our Approach
Onboarding Workshops
Our partnership began with workshops to define apc-tec’s Ideal Customer Profile, craft effective message sequences, optimize LinkedIn profiles, and establish a consistent conversation flow. This foundation allowed for targeted and efficient outreach.Dedicated Campaign Management
A Campaign Manager provided personalized support, conducting weekly performance reviews to ensure continuous improvement in apc-tec’s outbound efforts.Growth Effekt’s Outreach Engagement Software
Through Growth Effekt’s integrated software, apc-tec automated prospecting, enhanced engagement tracking, and gained actionable insights, enabling data-driven decisions to boost productivity.
Solutions Implemented
Message Sequencing: Created tailored sequences that resonated with apc-tec’s target audience, achieving a 37% response rate.
LinkedIn Profile Optimization: Improved visibility and engagement with high-level decision-makers.
Workflow Development: Streamlined lead management, saving each team member 20 hours monthly.
Weekly Campaign Review Meetings: Enabled real-time adjustments to sustain high engagement and conversion rates.
Results
316 Conversations Initiated: Sparked engagement with industry leaders in the medical equipment field.
851 Prospects Added: Expanded apc-tec’s network with qualified leads.
20 Introductory Meetings Scheduled: Facilitated meaningful discussions aligned with apc-tec’s consultative approach.
37% Response Rate Achieved: Demonstrated strong alignment with the target audience.
Productivity Gains: Team members saved up to 20 hours per month, focusing on high-value activities.
Conclusion
Growth Effekt’s tailored strategy empowered apc-tec to build a sustainable sales pipeline, increase productivity, and achieve predictable growth in lead generation and engagement.
