Building a Predictable
Outbound Sales Machine for
Flottweg Separation Technology
A case study on optimizing outbound sales strategy to drive measurable growth
50
appointments booked
4,567
leads generared
Industry
Machinery Manufacturing
Headquaters
Vilsbiburg, Germany
Company Size
501-1,000
Flottweg Separation Technology Inc. is renowned for its advanced centrifugal decanters, separators, and belt presses, serving industries that rely on efficient solid-liquid separation. Partnering with Growth Effekt, Flottweg aimed to enhance its outbound sales strategy to secure qualified leads and expand its network in high-impact industries.
The Challenge
Flottweg needed a reliable approach to overcome several challenges in its outreach efforts:
Reaching qualified decision-makers in complex industrial sectors
Inefficient lead segmentation and limited engagement insights
Desire for higher response rates and improved meeting conversions
Growth Effekt’s mission was to create a predictable outbound sales system, leveraging data-driven insights and strategic workflows to elevate Flottweg’s outreach efforts.
Our Approach
Onboarding Workshops
We launched the collaboration with in-depth workshops to define Flottweg’s Ideal Customer Profile, develop precise message sequences, optimize LinkedIn profiles, and establish a conversation flow. These foundational elements aligned our strategy with Flottweg’s target market and goals.Dedicated Campaign Management
A dedicated Campaign Manager ensured continuous support, from weekly performance evaluations to on-the-go strategy adjustments, maintaining alignment with Flottweg’s sales objectives.Growth Effekt’s Outreach Engagement Software
Through Growth Effekt’s integrated software, Flottweg benefited from automated prospecting, engagement tracking, and real-time data insights, empowering their team to make informed, impactful decisions.
Solutions Implemented
Message Sequencing: Developed tailored message sequences that achieved a 42% response rate.
LinkedIn Profile Optimization: Enhanced visibility and credibility, improving engagement with key industry leaders.
Workflow Development: Established efficient lead management processes, saving each team member 20 hours monthly.
Weekly Campaign Review Meetings: Enabled data-driven refinements for ongoing optimization.
Results
1,937 Conversations Initiated: Sparked engagement with engineering leaders and COOs across multiple regions.
4,567 Prospects Added: Expanded Flottweg’s network of high-value industry contacts.
50 Introductory Meetings Scheduled: Generated targeted discussions aligned with Flottweg’s strategic goals.
42% Response Rate Achieved: Strong engagement within the target audience.
Time Savings: Team members saved up to 20 hours per month, focusing on core strategic activities.
Conclusion
Growth Effekt’s customized outbound strategy empowered Flottweg to engage its ideal audience, optimize productivity, and achieve predictable growth in lead generation and conversion rates.
