Building a Predictable Outbound Sales Machine for BrushBoxx GmbH
A case study on refining outbound sales strategies to achieve measurable growth.
30
appointments booked
2,119
leads generared
Industry
Manufacturing & Production
Headquaters
Hochdorf, Germany
Company Size
1-10
BrushBoxx GmbH specializes in technical brush production for diverse industries such as data centers, agriculture, and renewable energy. In partnership with Growth Effekt, BrushBoxx aimed to enhance its sales outreach by developing a structured approach that would generate qualified leads and establish a sustainable sales pipeline.
BrushBoxx faced several hurdles in achieving predictable lead generation and efficient outreach:
Limited engagement with the right decision-makers
Need for better segmentation of potential leads
Inefficient outreach processes that impacted productivity and response rates
Growth Effekt was tasked with building a predictable outbound sales strategy, empowering BrushBoxx to achieve their growth goals with measurable outcomes.
The Challenge
Onboarding Workshops
We began with workshops to identify BrushBoxx’s Ideal Customer Profile (ICP), create targeted message sequences, optimize LinkedIn profiles, and design a conversation flow. This foundation aligned our strategy with BrushBoxx’s business objectives, helping to attract high-quality prospects in key industries.Dedicated Campaign Management
A Growth Effekt Campaign Manager provided continuous support, with weekly performance reviews to refine the approach and maintain a high standard of engagement.Software-Enhanced Outreach
Using Growth Effekt’s Outreach Engagement Software, we automated lead management, enhanced response tracking, and streamlined prospecting efforts. This allowed BrushBoxx to focus on meaningful interactions, backed by real-time data insights
Our Approach
Solutions Implemented
Message Sequencing: Crafted sequences tailored to BrushBoxx’s target audience, achieving a notable 36% response rate.
LinkedIn Profile Optimization: Improved visibility and credibility to engage decision-makers effectively.
Workflow Development: Created step-by-step outreach processes, reducing time spent on lead management by 80%.
Weekly Review Meetings: Ensured ongoing refinement of strategies for consistent engagement with ideal prospects.
765 Conversations Initiated: Engaged with key decision-makers across target industries.
2,119 Prospects Added: Expanded BrushBoxx’s network with high-quality leads.
30 Introductory Meetings Scheduled: Generated meaningful conversations, aligning with BrushBoxx’s consultative approach.
36% Response Rate Achieved: Significantly increased engagement within the target market.
Time Savings: Team members saved up to 20 hours monthly, focusing more on strategic activities.
Results
"A great tool, easy to use and clearly laid out. It helps immensely to process the many tasks and contacts in a structured way and to keep an eye on deadlines. For us as a young start-up, it is a great support in managing sales activities in a targeted manner even with limited capacities. The support from the guys is also great. We are very satisfied!"
— André Fischer, Head of Business Unit Data Centers at BrushBoxx GmbH
With Growth Effekt’s tailored outbound strategy, BrushBoxx achieved predictable growth, strengthened its sales pipeline, and improved its outreach efficiency, setting a foundation for sustained success.
Conclusion
