Building a Predictable Outbound Sales Machine for Wave Nine
A case study on optimizing outbound sales strategy to drive measurable growth
105
appointments booked
8,311
leads generared
Industry
Business Consulting and Services
Headquaters
Oakland, CA
Company Size
11-50
Wave Nine, a leader in OKR solutions, helps large organizations streamline objectives and key results (OKRs) through consulting, workshops, and education. Recognizing the need for a more systematic approach to prospect outreach, they partnered with Growth Effekt to develop a robust outbound sales strategy that aligns with their consultative approach to client engagement.
Wave Nine sought to expand its reach within the DACH region but faced several obstacles:
Low response rates and inconsistent lead quality
Difficulty in segmenting target audiences accurately
Inefficient outreach processes that detracted from team productivity
Growth Effekt was brought on board to address these issues and build a reliable outbound sales system tailored to Wave Nine’s unique market dynamics and long-term growth goals.
The Challenge
Strategic Onboarding Workshops
We began with intensive workshops to define Wave Nine’s Ideal Customer Profile (ICP), craft customized message sequences, and optimize LinkedIn profiles. By aligning with Wave Nine’s branding, we created communication strategies designed to resonate deeply with C-suite executives and HR leaders.Dedicated Campaign Management
A dedicated Campaign Manager was assigned to provide hands-on support, from campaign setup to weekly performance reviews. Through regular meetings, we fine-tuned outreach strategies, ensuring every interaction aligned with Wave Nine’s goals.Optimized Outreach with Growth Effekt’s Software
Leveraging Growth Effekt’s Outreach Engagement Software, we automated lead generation and engagement processes. This integrated solution enabled Wave Nine to track prospect engagement in real-time, maximizing visibility and conversion potential.
Our Approach
Message Sequencing: Developed targeted messages to engage decision-makers, achieving a response rate of 34%.
LinkedIn Profile Optimization: Enhanced profiles to increase visibility and credibility among target audiences.
Tailored Workflow Development: Created a streamlined approach for managing daily outreach, reducing time spent on lead management by 80%.
Weekly Campaign Review Meetings: Ongoing optimization through data-driven insights.
Solutions Implemented
Results
105
appointments booked
8,311
leads generated
35%
av. response rate achieved
“Great experience! We're working with Growth Effekt now for a few years, and they really deliver. We value not only their collaborative approach, but also their consulting, really helping us make the most of our outbound strategy. Couldn't recommend more!”
— Philipp Schett, CEO of Wave Nine
Conclusion
Growth Effekt’s tailored outbound sales approach enabled Wave Nine to achieve predictable growth, optimize resource allocation, and establish a foundation for sustainable outreach success in the DACH market.
