Building a Predictable
Outbound Sales Machine for BEONLINE Digital Sales GmbH
A case study on optimizing outbound sales strategy to drive measurable growth
183
appointments booked
16,195
leads generared
Industry
IT Recruitment
Headquaters
Hessen, Germany
Company Size
1-10
BEONLINE Digital Sales GmbH, a prominent performance recruiting agency, transforms the hiring landscape by acting as an outsourced HR partner for IT businesses. Facing the challenge of engaging the right decision-makers efficiently, BEONLINE partnered with Growth Effekt to establish a streamlined, scalable outbound sales machine that would elevate their talent acquisition strategy.
The Challenge
BEONLINE needed to overcome several hurdles to achieve predictable growth in lead generation:
Difficulty in reaching qualified decision-makers in IT and finance
Inefficient lead segmentation and targeting processes
Limited visibility into real-time performance metrics for outreach effectiveness
Growth Effekt collaborated with BEONLINE to design a tailored outbound strategy that would generate measurable and consistent results.
Our Approach
Strategic Onboarding Workshops
Our journey with BEONLINE began with workshops to define their Ideal Customer Profile (ICP), build effective message sequences, optimize LinkedIn profiles, and establish a conversation flow. This initial alignment ensured that all outreach efforts resonated with BEONLINE’s target market.Campaign Management and Optimization
A dedicated Campaign Manager was assigned to guide BEONLINE’s team, providing hands-on support and conducting weekly reviews to ensure consistent improvement in campaign performance.Enhanced Outreach with Growth Effekt’s Software
Using our Outreach Engagement Software, BEONLINE was able to automate prospecting, track responses, and gain real-time insights, empowering them to make data-driven decisions that enhance lead quality and conversion.
Solutions Implemented
Message Sequencing: Tailored message sequences resulted in a strong 34% response rate.
LinkedIn Profile Optimization: Improved engagement and credibility among key decision-makers.
Workflow Development: Streamlined daily outreach tasks, reducing time spent on lead management by 80%.
Weekly Campaign Review Meetings: Allowed for data-driven adjustments to sustain high engagement levels.
Results
5,525 Conversations Initiated: Established meaningful engagement with IT and finance leaders.
16,195 Prospects Added: Expanded BEONLINE’s network of high-quality contacts.
183 Introductory Meetings Scheduled: Facilitated impactful discussions with qualified leads.
34% Response Rate Achieved: Demonstrated strong alignment with the target audience’s needs.
Time Savings: Enabled team members to save up to 20 hours per month, allowing focus on strategic activities.
Conclusion
By partnering with Growth Effekt, BEONLINE has established a predictable sales pipeline, enabling them to reach their ideal audience more effectively and achieve sustainable growth in lead generation.
